Visualise and experience music
Based on the impact music has on humans the goal was to create an interesting exhibition connecting the visitor to the history and future of IKEAs road to music. Music increases our creativity, influences atmospheres and makes us feel more connected to those around us.
Immediately the feeling of making something interactive came to mind as music is so touching. By letting the visitor experience three ways of music connected to IKEAs history, we could create an interactive narrative which evolved through history and addressed all age groups.
These three sections gave IKEA new ways to display their history as well as their newest product in collaboration with SONOS.
The exhibition was called LOOK MUSIC and had a great impact in the IKEA museum calendar as the whole project was a combination of strategic work and collaboration between partners within a short period of time.