Creating a reusable modularity
Time was running out! During a three day sprint we pushed and challenged the concept of exhibitions to suit the future of our client.
The insight became clear, with the dying industry of large and expensive fairs we needed to design a size-and-situation adaptable concept that is more modular for the venue and also reusable for the future.
Based on the three simple ingredients of a floor, wall and ceiling we manage to make a more interesting and flexible space that could draw the attention and curiosity of the visitors as well as reminding them of the strong company heritage.
The end result made our client more independent and flexible as well as creating a bold presence within the venue itself.